Mike's Harder Lemonade
Mike’s Story
No one makes it like Mike.
He started in his garage with nothing but an idea for a classic lemonade with a kick—
the perfect reward after a hard day. His obsession turned into a quest for epic refreshment.
Mike spent years finding his three kinds of lemons handpicked from family farms, yearsmore creating a way to cold press them and spike his lemonade just right. Sure, life gave
Mike plenty of lemons, but he still insisted on doing things the hard way—for the love of lemonade.
When you really know how Mike makes it, you really want to make it a Mike’s.
In the 1970s, Lone Star's sales exploded as the beer became adopted by the "Cosmic Cowboys of country music. This era was spearheaded by Jerry Retzloff, former marketing and promotions manager for Lone Star Beer, and his close association with Willie Nelson, the Austin music scene, and their Giant Armadillo.
As Texas evolves, Lone Star symbolizes all that we know and love of the Lone Star State and is always by your side for good times, rooted in Texas.